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TBRS

The Branded Residences Summit

2nd Edition · Mumbai · 2026

Programme · Second Edition

Agenda 2026

From Logo to Lifetime Value. Two landmark days built in the order a real project unfolds, from feasibility to the operating life of the asset.

JW Marriott Sahar, Mumbai · 7-8 October 2026

The Arc of the Two Days

Day One lays the foundations of feasibility, brand, law and money, the groundwork an owner needs settled before a single rupee is committed. Day Two turns that groundwork into outcomes: partnership terms, capital, sales and the operating life of the asset.

Day One · 7 October

The Foundations

Tuesday · Feasibility, brand, law and money

10:00

BRIM: Branded Residence Intensive Masterclass

Masterclass

A working session, not a lecture. NOESIS takes owners through the feasibility maths, the optimistic assumptions that quietly sink projects, and the exact questions to put to a brand and a consultant before committing capital. The single best reason for an owner to be in the room.

Masterclass · By Invitation · For Developers & Owners

12:00

The Operator's Lens: What Brands Screen For

Showcase

Brand development heads reveal what actually wins approval: site, sponsor strength, design readiness and capital structure, along with the red flags that get a project quietly declined. Rare candour from the other side of the table that owners never normally see.

Brand Showcase & Q&A · By Invitation · For Developers & Brands

13:00

Registration & Welcome

Networking

The Branded Residences Summit opens, with registration for all delegates.

14:00

Opening Welcome & The India Market Snapshot

Keynote

NOESIS opens by reading the market straight: where India's branded pipeline stands, the premiums being achieved, absorption city by city, and the demand pulling it forward. Includes the on-stage launch of the NOESIS Branded Residences Outlook 2026, the category's data anchor for the year.

NOESIS Leadership · Incl. Outlook 2026 Launch · For All

14:45

Global Keynote: The State of Branded Living, and Where India Sits

Keynote

One international voice frames the global category: what Dubai, Miami and London learned the hard way, where the premium proved durable, and how India honestly compares. Sets the altitude for the two days ahead.

Keynote · For All

15:10

What the World Got Right, and Wrong

Panel

Honest global benchmarking. The branded-residence wins and the expensive failures across Dubai, Singapore, Bangkok and Miami, the structural reasons behind each, and the specific lessons an Indian developer can apply before committing to a project.

Power Panel · For Developers, Brands & Capital

15:55

High Tea & Networking

Networking

16:15

Land, Law & Licences: The Legal Architecture of a Branded Deal

Panel

The legal and structuring groundwork that decides whether a deal is clean or a liability: the right entity structure, RERA exposure, FSI and title, FEMA for NRI sales, and protecting brand IP through the sales cycle. The second-most-common reason projects fail.

Power Panel · For Developers, Legal & Capital

17:05

Do the Numbers Work? Underwriting a Branded Residence

Panel

The real branded-versus-unbranded cost premium, the IRR and equity-multiple targets to underwrite to, and how lenders and PE treat a branded asset as collateral.

Power Panel · For Developers & Capital

17:50

The Branded Residences Awards

Awards

A new on-stage ceremony recognising the projects, brands and partnerships setting the standard in India.

New for 2026 · On Stage

18:45

Cocktail & Networking

Networking

A chance to recap the day, trade notes, and turn first conversations into lasting relationships.

Day Two · 8 October

The Execution

Wednesday · Brand, buyer, capital and operations

09:30

Premium, Velocity, Longevity: The Three Numbers That Decide a Branded Residence

Keynote

A leading developer or operator opens day two on the three numbers every branded project lives or dies by: the premium it commands, how fast it sells, and how well it holds value. The lens for the day ahead.

Industry Keynote · For All

10:05

Beyond the Logo: What a Brand Partnership Actually Delivers

Fireside

This session looks past the name on the gate at what a brand genuinely contributes, how to test fit, and the terms that matter most: the Brand Licence Agreement, fee structures, control over design and FF&E, and the exit clauses that protect the owner.

Fireside Chat · For Developers & Brands

10:45

Hotel-Led vs Standalone: Which Model Works in India?

Panel

The model choice that drives everything downstream. Hotel-plus-residence versus standalone economics, when a dual-brand play earns its keep, and emerging classes such as branded villas, plots and serviced apartments. Where the rental-pool mechanics get settled.

Power Panel · For Developers, Brands & Capital

11:25

Networking Break

Networking

11:45

The Capital Roundtable: What Money Will and Won't Underwrite

Boardroom

PE, private credit and family offices speak plainly: how they price branded-residence risk, what gets funded and what gets passed over, and what they wish developers understood before pitching.

Boardroom · Candid · For Developers & Capital

12:30

Sold Before It's Built: The Branded Residence Sales Playbook

Panel

How the premium is captured at sale: pre-launch sequencing, the pricing-matrix science across lines and floors, and reaching the UHNI and NRI buyers who genuinely convert.

Power Panel · For Developers, Sales & Brands

13:10

Networking Lunch

Networking

14:05

Project Spotlight: From Groundbreaking to Grand Opening

Case Study

One developer's honest, full-cycle story: where the brand added value, where friction appeared, and how velocity and pricing landed against the underwriting. A grounded look at how the theory of the two days plays out on a single live project.

Case Study · For All

14:50

Beyond Hospitality: When Fashion, Automobile and Lifestyle Enter the Home

Panel

Translating lifestyle preferences into residential identities, and elevating brand positioning beyond the product. What fashion, automobile and lifestyle names genuinely bring is identity, design authority and community. That creates real premium, as opposed to just a logo on a wall.

Power Panel · For Developers, Brands & Design

15:30

High Tea & Networking

Networking

15:50

After the Keys: Operating, Managing & Protecting the Asset

Panel

The chapter developers tend to ignore until it costs them: who runs the residence post-handover, ongoing brand fees, the HOA structure, and brand renewal, transition or exit. Where resale value is made or lost.

Power Panel · For Developers, Operators & Legal

16:35

The Next Wave: Where Smart Capital and Brands Go in 2027

Panel

A forward-looking exchange among a developer, a global brand and an institutional investor: the next markets beyond the metros, the models gaining conviction, and the partnerships being formed now for projects launching in 2027.

Power Panel · For Developers, Brands & Capital

17:20

The Next Ten Years of Branded Living in India

Keynote

A single forward voice to close: the Tier 2 reality check, the rise of homegrown Indian brands, the 2030 outlook, and one clear call to action to carry out of the room.

Closing Keynote · For All

The above represents the 2026 two-day programme structure. Timings are indicative and subject to change.
Sessions marked By Invitation are reserved for owners and developers.

TBRS 2026, Mumbai, October 7-8

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