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Programme · Second Edition

Agenda 2026

From Logo to Lifetime Value: The Business of Branded Living. A two-day curated conference, from feasibility to the operating life of the asset.

JW Marriott Mumbai Sahar · 7th October · Wednesday · 2026 & 8th October · Thursday · 2026

Title Partner

Amavi by Clarks logo

Overview

The Branded Residences Summit brings together the developers, global hospitality & non-hospitality brands, capital providers, investors and advisors shaping branded living in India. Over two days, TBRS 2026 moves from the foundations of a branded residence (feasibility, brand, law and capital) to its execution across sales, operations and long-term value.

Who Should Attend

Real estate developers and promoters, hotel owners and investors, global and Indian hospitality & non-hospitality brands, private capital and family offices, architects and the legal & advisory community.

250+

Curated Delegates

50+

Global & National Speakers

19

Sessions

2

Landmark Days

Day One · Wednesday, 7 October 2026

The Foundations

Feasibility, brand, law and money. Before the world sees the vision, we secure the foundation.

09:00 to 21:00 | 10 sessions

  1. Developers' Masterclass

    09:00 to 10:00

    Registration & Developers' Power Breakfast

    For Masterclass delegates.

  2. 10:00 to 11:55

    MasterclassPart I · By Invitation · Closed-Door

    BRIM: Branded Residence Intensive Masterclass

    An invitation-only masterclass on the fundamentals of branded residence development, from feasibility to brand fit.

    • Nandivardhan Jain

      Chief Executive Officer, NOESIS Hotel Advisors

    • Vijay Bhandari

      Chief Operating Officer, NOESIS Hotel Advisors

  3. 12:00 to 12:55

    Closed-DoorMasterclass · Part II · Three-Part Series

    Before the Brand Says Yes

    A closed-door session in three short conversations, where brand and development leaders explain what they look for, and what makes them walk away, before an agreement is signed.

    1. a.The Operator's Lens

      • Stephen Miles

        Head of Architecture, YOO

    2. b.Case Study: An Indian Developer's Perspective on Branded Residences in the Leisure Markets

      • Sachin Agarwal

        Founder & CEO, Amavi by Clarks

        Title Partner
    3. c.What Defines a Branded Residence Project, for Brand and Developer

      • Sebastian Moritz

        Chief Executive Officer, Moricon Consultants

  4. 13:00 to 14:00

    Developers' Lunch

    For Masterclass delegates, ahead of the main programme.

  5. Main Programme

    13:00 to 14:00

    Registration & Welcome

    The Branded Residences Summit opens, with registration for all delegates.

  6. 14:00 to 14:20

    KeynoteIncl. Launch of the NOESIS Branded Residences Report

    Opening Welcome & The India Market Snapshot

    NOESIS opens the summit with a data-led read of India's branded residences market and the launch of the NOESIS Branded Residences Report.

    • Nandivardhan Jain

      Chief Executive Officer, NOESIS Hotel Advisors

  7. 14:25 to 14:55

    Fireside Chat

    Before It Was a Category: A Pioneer on Branded Living in India

    Branded living in India began long before it became a defined market. From where it began to where it stands today, and the direction it takes next.

    • Atul Chordia

      Founder & Chairman, Panchshil Realty

    • Nandivardhan Jain

      Chief Executive Officer, NOESIS Hotel Advisors

  8. 15:00 to 15:30

    Power Panel

    What the World Got Right, and Wrong

    Global operators share what has worked in branded residences worldwide, what has failed, and what India should borrow and avoid.

    • Daniel von Barloewen

      SVP, Accor One Living & Head of Global Mixed-Use Development, Accor One Living

    • Gabriel Gn

      VP & Group Head of Business Development, Banyan Group

    • Govind Mundra

      Head of Development, Middle East & Africa, Wyndham Hotels & Resorts

    • Adeline Phua

      Managing lyf Partner & Vice President, Business Development, The Ascott Limited

    • Moderator

      Anant Kumar

      Co-Founder, Brij Hotels

  9. 15:35 to 16:10

    Power Panel

    From Projects to Places: Can Branded Residences Create New Luxury Micro-Markets?

    Can clusters of branded and ultra-luxury developments reshape entire micro-markets? This panel explores how branded living can influence buyer perception, establish new pricing benchmarks, attract global capital and transform emerging locations into sought-after luxury destinations.

    • SP Reddy

      Chairman & Managing Director, Terminus Group

    • Rishabh Goel

      Head - P&L, M3M India

      Luxury Partner
    • Sachin Agarwal

      Founder & CEO, Amavi by Clarks

      Title Partner
    • Sidharth Chowdhry

      Managing Director, Dalcore

    • Moderator

      Sheetal Sadana

      Group Publishing Director, ITP Media India, Hotelier India

  10. 16:15 to 16:35

    High Tea & Networking

  11. 16:35 to 17:05

    Fireside Chat

    In Conversation: Building a Branded Landmark

    A candid conversation on taking a branded landmark from land to launch, and the decisions that make or break it.

    • Navdeep Sardana

      Founder, Whiteland Corporation

    • Vijay Bhandari

      Chief Operating Officer, NOESIS Hotel Advisors

  12. 17:05 to 17:45

    Fireside Chat

    Land, Law & Licences: The Legal Architecture of a Branded Deal

    The legal architecture of a branded residence deal, from land and approvals to brand and licensing agreements.

    • Sujjain Talwar

      Co-founding Partner, ELP (Economic Laws Practice)

      Exclusive Legal Partner
    • Anshuman Jagtap

      Partner, ELP (Economic Laws Practice)

      Exclusive Legal Partner
    • Moderator

      Dr. Adv. Harshul Savla

      Managing Partner, Suvidha Life Spaces

  13. 17:50 to 18:25

    Fireside Chat

    Do the Numbers Work? Underwriting a Branded Residence

    A clear-eyed look at underwriting a branded residence: what makes the numbers work, and where developers get them wrong.

    • Kalpesh Mehta

      Founder & Managing Director, Tribeca Developers, India Partner, The Trump Organization

    • Arjun Baljee

      Founder, ICONIQA & President, Royal Orchid Hotels Ltd.

      Gold Partner
  14. 18:25 to 18:55

    AwardsOn Stage

    The Branded Residences Awards

    Celebrating the projects, developers and operators setting the standard for branded living in India.

  15. 18:55 to 21:00

    Cocktail & Networking

    A chance to recap the day, trade notes, and turn first conversations into lasting relationships.

End of Day One

The Foundations: feasibility, brand, law and capital.

Day Two · Thursday, 8 October 2026

The Execution

Brand, buyer, capital and operations. Turning the groundwork into outcomes.

09:30 to 17:45 | 9 sessions

  1. 09:30 to 09:55

    Morning Networking & Coffee

  2. 09:55 to 10:30

    Keynote

    Beyond the Logo: What a Brand Partnership Actually Delivers

    What a brand partnership delivers beyond the name on the door.

    • Nandivardhan Jain

      Chief Executive Officer, NOESIS Hotel Advisors

  3. 10:35 to 11:15

    Panel DiscussionCandid

    The Capital Roundtable: What Money Will and Won't Underwrite

    A candid boardroom conversation on what capital will and will not underwrite in branded residences, straight from the funds and banks writing the cheques.

    • Saurabh Rathi

      Managing Director & Co-Head (Real Estate), Motilal Oswal Alternates

    • Sahil Shah

      Managing Director, Certus Capital

    • Nihar Thanawala

      Chief Investment Officer, TCG Real Estate

    • Gaurav Chaturvedi

      Senior Vice President, Real Estate Financing, HDFC Bank

    • Rohit Rathi

      Principal - Real Estate, ICICI Prudential

    • Bhavin Jain

      Co-Head & Chief Investment Officer, ASK Property Fund

    • Moderator

      Suhail Kannampilly

      Managing Director, The Fern Hotels & Resorts

  4. 11:20 to 11:55

    Power PanelBrand Development Heads

    Hotel-Led vs Standalone: Which Model Works in India?

    Brand development heads debate the two dominant models for branded residences in India, and which one fits which market.

    • Adhiraj Guha

      Senior Mixed Use Development Specialist, Marriott International

    • Davashish Srivastava

      Vice President - Development, South Asia, Radisson Hotel Group

      Gold Partner
    • Balvinder Sahrawat

      Vice President - Development, South Asia, Accor

    • Amit Nagpal

      Regional Vice President - Development, India & Southwest Asia, Hyatt

    • Sameer Nayar

      EVP - Strategic Development, Oberoi Hotels & Resorts

    • Moderator

      Vijay Bhandari

      Chief Operating Officer, NOESIS Hotel Advisors

  5. 11:55 to 12:15

    Networking Break

  6. 12:15 to 12:50

    Power Panel

    The Sale-and-Leaseback Model: Turning Leisure Homes into Yield

    The model that turns a residence into a yield instrument. Operators and developers open up how sale-and-leaseback and assured-return structures really work, and where owners have been burned before.

    • Bajrang Bararia

      Co-Founder & COO, Amavi by Clarks

      Title Partner
    • Santhosh Kutty

      Chief Business Officer, Business Development, Mahindra Holidays & Resorts

    • Kahraman Yigit

      Co-Founder & CEO, Olive by Embassy

    • Souvagya Mohapatra

      Managing Director - India, Bhutan, Nepal & Sri Lanka Operations, Atmosphere Hotels & Resorts

    • Moderator

      Vishal Kamat

      Executive Director, Kamat Hotels (India)

  7. 12:50 to 13:00

    Special Feature

    Materialising the Brand: How Surfaces Shape the Branded Residence Experience

    Exploring how materiality, surfaces and finishes help bring a brand's identity to life while shaping the design, character and resident experience of branded residences.

    • Vinod Shankar

      VP, Sales & Marketing, Simpolo Group

      Exclusive Tiles Partner
  8. 13:00 to 13:40

    Power Panel

    Sold Before It's Built: The Branded Residence Sales Playbook

    How the best branded residences sell out before launch, from the developers and sales leaders who have done it.

    • Palaniappan Ampa

      Managing Director, AMPA Group

    • Sudeep Bhatt

      Director - Strategy, Whiteland Corporation

    • Sagar Chordia

      Director, Panchshil Realty

    • Sahil Manocha

      Senior Vice President, Sales, M3M India

      Luxury Partner
    • Moderator

      Jaideep Dang

      Head of Development, IHG Hotels & Resorts

  9. 13:40 to 14:35

    Networking Lunch

  10. 14:35 to 15:15

    Case Study

    Project Spotlight: From Conceptualisation to Grand Debut

    One project walked from feasibility and brand selection, through signing, to a grand launch that has drawn strong market interest, with the real decisions, numbers and lessons along the way.

    • Suma Venkatesh

      EVP - Real Estate & Development, IHCL (Taj Hotels)

    • Yukti Nagpal

      Director, Gulshan Group

  11. 15:20 to 16:00

    Power Panel

    Beyond Hospitality: When Fashion, Design, Lifestyle and Wellness Enter the Home

    As fashion, design, lifestyle and wellness brands enter the home, what these partnerships offer buyers, and what they demand of developers.

    • Jagdish Johal

      Managing Partner, YOO

    • Fabio Calorio

      Senior Vice President - Brand Extension, Pininfarina

      Exclusive Design & Residences Partner
    • Anthony Moulton

      Founder & Managing Director, Brand & Co.

    • Sussanne Khan

      Founder & Creative Head, The Charcoal Project

    • Pankaj Balwani

      Managing Director, Xplore Lifestyle Solutions Pvt. Ltd.

      Gold Partner
    • Moderator

      Gurmeet Sachdev

      Founder, Soulinkk World-Wide Media

  12. 16:00 to 16:20

    High Tea & Networking

  13. 16:20 to 17:00

    Power Panel

    After the Keys: Operating, Managing & Protecting the Asset

    What happens after handover: operating, managing and protecting the value of a branded asset over the long run.

    • Rajesh Ranjan

      Senior Vice President - Development, Sarovar Hotels & Resorts

    • Sebastian Moritz

      Chief Executive Officer, Moricon Consultants

    • Keshav Baljee

      Executive Director, Royal Orchid Hotels

    • Moderator

      Vikkramjit Singh

      Founder, Chairman & Managing Director, Alivaa Hotels & Resorts

  14. 17:05 to 17:45

    Power PanelClosing Power Panel

    The Next Decade of Branded Living in India: How the Brands and Developers See It

    The leaders of India's most established hospitality brands and developers lay out where branded living goes over the next five to ten years.

    • Zubin Saxena

      SVP & Regional Head, Hilton South Asia

    • Nikhil Sharma

      Managing Director & COO, South Asia, Radisson Hotel Group

      Gold Partner
    • Sagar Chordia

      Director, Panchshil Realty

    • Adrija Agarwal

      President, Sattva Group & Founder, Sattva Ventures

    • Nandivardhan Jain

      Chief Executive Officer, NOESIS Hotel Advisors

    • Moderator

      Nathan Andrews

      Strategic Advisor, DS Group

End of Day Two

The Execution: brand, buyer, capital and operations.

Times are listed in 24-hour format, IST. The programme is subject to change.

Sessions marked By Invitation are reserved for owners and developers.

Masterclass seats are limited and confirmed in writing.

Partners & Sponsors

Our Partners

The brands and institutions backing TBRS 2026.

Title Partner

  • Amavi by Clarks logo

Luxury Partner

  • M3M logo

Platinum Partner

  • Simpolo logo

    Exclusive Tiles Partner

Gold Partners

  • ICONIQA logo
  • Radisson Hotel Group logo
  • Xplore Lifestyle Solutions logo
  • Catalys logo

Silver Partners

  • Economic Laws Practice (ELP) logo

    Exclusive Legal Partner

  • Pininfarina logo

    Exclusive Design & Residences Partner

  • Lutron logo

    Exclusive Luxury Lighting & Automated Blinds Partner

Gifting Partner

  • Aromatherapy International Limited logo

PR Partner

  • Viewpoint logo

TBRS 2026, Mumbai, 7th October · Wednesday & 8th October · Thursday

Secure your place in the room.