Insights
Branded residences, explained
Knowledge and analysis on India's branded residences market from NOESIS Hotel Advisors, organisers of The Branded Residences Summit (TBRS).
Research-led perspectives
Economics16 min read
The hidden science of branded residences
A fully specified, post-tax development model on one North Goa parcel proves how a 30 percent brand premium and 1.5x sales velocity turn a value-destroying luxury scheme into a 28 percent IRR, and why the brand is really a land-acquisition weapon.
Read articleFundamentals6 min read
What are branded residences? A complete guide
What a branded residence actually is, how the brand partnership works, why these homes command a 20 to 35 percent premium, and who buys them.
Read articleMarket7 min read
The growth of branded residences in India
Inside one of Asia's fastest-growing luxury real estate segments: the pipeline, the cities leading demand, the economics, and what is driving the surge.
Read article